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We've just launched Côtes-du-Rhône's first ever UK campaign, which aims to challenge perceptions that French wine is intimidating. The ads are based on traditional French advertising, and use wit and self-deprecation to make the Côtes-du-Rhône brand feel more accessible to a UK consumer, encouraging folk to add a little touch of Gallic sophistication to their midweek evenings in. 


Explore some other work