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How about a massive Gorilla, Snoop Dogg, and a 60 foot lion made of smoke? Don’t mind if we do.
A fully integrated campaign with TV, online, in store and a Facebook app, the launch proved hugely successful driving a large amount of online engagement, but most importantly, selling an awful lot of shoes.

The second ad in the campaign, featuring Snoop Dogg and a 60 foot smoke lion proved even more successful, racing to well over 4 million hits on YouTube within a week - Foot Locker’s most successful ad ever.

adidas snoops

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