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Totallymoney.com

Totallymoney.com, a credit card comparison company were looking to raise awareness of their brand and drive consumers to it. Creature created a campaign featuring a turtle (called ‘Turtley’) who represented the '0%' crowd and a monkey we imaginatively called, ‘Monkey’ (see what we did there?) who was younger, more energetic and more prone to dashing around all over the place who represented the ‘cashback crowd’ - the two key target audiences. We set the two of them off on a constant quest to find a place where they could compare credit cards simply, and subsequently find the perfect credit card for them.
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