Dan Cullen-Shute

Creature helps Chelsea Academy win big

Dan Cullen-Shute
Creature helps Chelsea Academy win big

Chelsea Academy wins top award at London Livery Academy Awards 2018 with the help of Creature. 

31st January 2018

Every year the biggest London Livery companies run the London Livery Academy Awards - a programme for students of inner city schools to pitch business ideas to The City’s top folk. 

The programme is designed to engage with state schools to help stimulate business and entrepreneurial skills among their sixth-form pupils. 

The school teams are given a brief to develop a business idea and present it to a distinguished panel of judges and an audience of business leaders. They are also given mentors from marketing/advertising/creative sectors, from some of London's top advertising agencies, as well as the BBC, to help them and give them key skills which they can carry into the world of work. 

Creature have, for the past two years, mentored teams for this challenge - teaching them marketing and advertising basics, as well as giving them the confidence to stand up in front of hundreds of business leaders and present calmly and with authority.

In December, the team Creature have been mentoring, Chelsea Academy, won the Grocers Hall event - the hardest and biggest of the competition heats. This was awesome, but as anyone who has ever seen a sporting triumph movie could attest to, there is always a sequel, and usually it involves the scarier, bigger, national finals. 

And so the brightest and best from all of the regional heats travelled to Mansion House last night to do battle for the grand prize at the national finals.

Chelsea Academy then presented a business pitch to a room of 400 business leaders, and to a judging panel of business luminaries, celebrities and even the Lord Mayor of London himself.

And last night they won those national finals. 

What a result! 

Huge Congratulations to Chelsea Academy. And huge congratulations to our very own Angus Campbell Golding who helped them get there.  

If these sixth-formers are anything to go by, the future's looking very bright indeed.