Dan Cullen-Shute

Our new work for FairFX

Dan Cullen-Shute
Our new work for FairFX

FairFX Launches New Campaign for Currency Card Offering


Six weeks after winning the business, Creature have launched a new campaign for FairFX’s currency card offering.


The campaign aims to tap into the emotional benefit of sorting your holiday money before you go away, and that great feeling of knowing that you got a great rate before you went on holiday.


Shot by Directing duo Ne-O, the spot is a beautiful, cinematic depiction of a shared moment between a couple as they embark on their summer holiday.


Knowing they have locked in a great exchange rate before they travel has given the couple a moment of joy, which they express through the medium of dance as they move through the airport on a travelator.


The 30” and 50” spots are on air throughout June and July

You can watch the 50" here


Creative Directors – Ben Middleton / Stu Outhwaite-Noel

Creatives – Steven Dodd / Josh Dando

Strategy Director – Andrew Gibson

Strategist – Nick O’Quinn

Producer – Kate Taylor / Georgia Dickinson

Production Assistant – Charlotte Wickens

Account Director – Alex Blacklock

Account Manager – Ellie Vincent

Director – Ne-O

Production Company – Stink Films

Producer – Charlotte Woodhead

Sound - Factory Studios

Sound Engineer - Anthony Moore

Post-Production - Unit