Dan Cullen-Shute

Welcome to our new clients: Watford FC

Dan Cullen-Shute
Welcome to our new clients: Watford FC

Watford Football Club Taps Creature and White Crow for Strategic and Creative Partnership

Thursday 8th August

 

Watford Football Club has enlisted the help of White Crow and Creature to bring some Intelligent Misbehaviour to the world of Premier League football. The business was awarded to the sister agencies without a pitch. The appointment comes in the wake of the arrival of Graeme Ford as Head of Marketing. Watford FC and Creature already share close ties as Creature is a sponsor and supporter of the Watford Ladies team.

 

The responsibility divide will see White Crow working with the business to update the club’s business strategy and brand promise and Creature will then help the club develop a creative and content approach.

 

Graeme Ford, Head of Marketing at Watford FC said, “Creature have been big supporters of our ladies team to date, and we’re thrilled to have them on board. Their refreshing agency philosophy is exactly what we’re looking for at Watford FC, and we’re excited to shake things up, do things differently and excite our loyal domestic and international fanbases.”

 

Polly Barnes, Client Services Director at Creature added, “We’re mad about football at Creature, but particularly mad for working with client partners operating in a space where the rules have already been written by the big few. Watford FC is that partner, so watch this space for some Intelligent Misbehaviour in action in the Premier League this season.”