Dan Cullen-Shute

Welcome to Creature, Well & Truly!

Dan Cullen-Shute
Welcome to Creature, Well & Truly!

Well & Truly picks Creature to take it to ambitious next level of growth

 

Well & Truly, one of the UK’s fastest growing snack brands, has appointed Creature without a pitch, as it moves into an ambitious new phase of growth. Well & Truly previously worked with B&B Studio on a repackaging and design brief.

The brand, which is currently listed in Tesco, Sainsbury’s, WHSmith, Ocado and Wholefoods, as well as 6 international countries, is hiring the agency to increase it’s brand awareness with an explosive new campaign that will aim to bring Well & Truly to a wider audience. The superstar brand recently launched a bold new packaging design, a move that saw it pull away from its ‘holier than thou’ competitors in the category and saw a massive 200% increase in sales.

 

Well & Truly positions itself as a healthy alternative to snacking by unjunking household favourite snacks, and is experiencing real growth in a market where customers are demanding healthier options.  

 

Dan Cullen-Shute, CEO and founder of Creature said, "As any visitor to Creature will attest, we bloody love snacks - and finding one whose creative and commercial ambition matches our own is a massive cause for celebration. Almost as exciting as finding a crisp that's both GENUINELY delicious and not hideously unhealthy...."

 

Sara Trechman Co-founder, Well & Truly, added, “Our snacks are bursting with flavour and natural ingredients but by restricting ourselves to the healthy snacking sector, we were missing out on reaching a much wider pool of consumers who weren’t necessarily seeking a health-conscious option.

 

Creature have got us very excited about creating the first awareness campaign for Well & Truly targeting both health and mainstream snacking categories”

 

Well & Truly crunchy snacks are currently available in four flavours – Really Cheesy, Sour Cream & Onion, Sea Salt & Cider Vinegar and Smokey Paprika.