Dan Cullen-Shute

New Photobox work

Dan Cullen-Shute
New Photobox work

Fresh off the back of winning the account in August, we're excited to have launched Photobox’s first brand campaign for the UK and French markets. 

The brief was to create an ad expressing the Photobox belief that photos are things to be cherished - and not buried in the depths of phones never reaching their full potential. 

The idea - ‘Photobox GOLD,’ - sees different people or characters trying everything they can to make it into a Photobox Photo Book - the absolute ‘gold’ standard for photos! 

In this 40” spot we introduce the creative idea of ‘Photobox GOLD’ through a toddler with a flare for the dramatic. In an attempt to become ‘Photobox GOLD,’ our attention-seeking tot has fashioned himself a crazy outfit and hopped astride the family Great Dane, perfectly timed so that his Mum snaps photographic evidence of the scene. The end of the spot then sees this moment immortalised in a Photobox Photo Book. 

The film will be supported with social and digital activity across the campaign period.

Christian Woolfenden, MD of Photobox, said, “We wanted to set things alight with our very first Photobox campaign and we feel like we’ve done exactly that with our partners here at Creature.”  

Ben Middleton, CCO of Creature said, “The brief for this spot was to go out and make something brilliant, and we’ve done our damnedest to do just that, working with some ludicrously talented people along the way. Plus, I’ve always wanted to make an ad with a kid riding a dog, so that was nice.”