Danielle Locke

The Beautiful Problem

Advertising agencies talk a lot about the importance of popular culture, yet very rarely put their money where their mouth is. And even less frequently do they make massive pieces of immersive theatre. Sometimes ‘Intelligent Misbehaviour’ means doing what other advertising agencies don’t - the challenge, of course, is doing it well...

Danielle Locke
The Beautiful Problem
Danielle Locke

Intelligent Misbehaviour

We worked with theatre production company Les Enfants Terribles to produce Alice’s Adventures Underground, an immersive theatre experience held in the vaults under Waterloo station that brought to life the Lewis Carroll favourite Alice’s Adventure’s in Wonderland.

Danielle Locke
Intelligent Misbehaviour
Danielle Locke

Cultural Impact

The production was a huge success, selling out a run that was extended to 13 weeks, and taking well over £1,000,000 at the box office. We also nabbed an Olivier Award nomination, proving that we can create relevant, engaging stuff, even when there isn’t a client brief involved.

Danielle Locke
Cultural Impact