Danielle Locke

The Beautiful Problem

Moo.com were one of the original darlings of Silicon Roundabout, but their growth had started to plateau. To combat this, we needed to raise brand awareness and credibility amongst a new generation of SME’s - and take them on to TV for the first time.

Danielle Locke
The Beautiful Problem
Danielle Locke

Intelligent Misbehaviour

Moo’s business thrives on helping remarkable businesses thrive - so what better use of their first TV advertising than to share some of those stories, to inspire a new generation? And how better to tell the breathtaking stories of those entrepreneurs than via Moo’s own specialist medium: business cards?

Danielle Locke
Intelligent Misbehaviour
Danielle Locke

Cultural Impact

The campaign achieved fantastic results, with unprompted brand awareness more than doubling. Most incredibly, this little known brand soon had advertising awareness reaching a staggering 34%, which was 13% higher than their much bigger and more established competitor Vistaprint, who had more than 5 times the media spend.

Danielle Locke
Cultural Impact