Moo.com were one of the original darlings of Silicon Roundabout, but their growth had started to plateau. To combat this, we needed to raise brand awareness and credibility amongst a new generation of SME’s - and take them on to TV for the first time.

Moo’s business thrives on helping remarkable businesses thrive - so what better use of their first TV advertising than to share some of those stories, to inspire a new generation? And how better to tell the breathtaking stories of those entrepreneurs than via Moo’s own specialist medium: business cards?

The campaign achieved fantastic results, with unprompted brand awareness more than doubling. Most incredibly, this little known brand soon had advertising awareness reaching a staggering 34%, which was 13% higher than their much bigger and more established competitor Vistaprint, who had more than 5 times the media spend.