Danielle Locke

The Beautiful Problem

With stiff competition from PG Tips and Yorkshire Tea, the Tetley brand had steadily lost relevance and the top spot in the hearts of the UK public.

Danielle Locke
The Beautiful Problem
Danielle Locke

Intelligent Misbehaviour

To Brits, tea is more than a much loved drink, it’s a crutch in all sorts of social situations - and while it’s normally deployed as a relaxing end to a stressful day, if we’re honest, we don’t think there’s much that can’t be solved by a cup of tea. Including, among other things, alien invasions and a Game-of-Thrones-esque medieval castle storming...

Danielle Locke
Intelligent Misbehaviour
Danielle Locke

Cultural Impact

Our TV ads have pushed audience engagement with Tetley into the top 20% whilst Teafolk idents have seen a 50% increase in performance and ROI for our out of home and press campaigns has been its highest in years.

 

Danielle Locke
Cultural Impact