Dan Cullen-Shute


Dan Cullen-Shute


We launched Freshpet’s first ever UK TV campaign, where the brief was to disrupt the UK pet food market and challenge perceptions about what pet owners currently feed their pets.  

In this spot, we see some crying pups, fed up with their usual staid and boring food before introducing our bouncing hero who is more than excited about the prospect of eating a delicious Freshpet meal. 


Chief Creative Officers - Ben Middleton, Stu Outhwaite-Noel

Creatives – Steven Dodd, Josh Dando

Chief Strategy Officer - Andrew Gibson 

Strategist - Nick O'Quinn

Head of TV - Kate Taylor 

TV Production Assistant - Charlotte Wickens

Client Services Director - Polly Barnes 

Account Director – Hazal Karabulut

Account Executive - Jessica Ossey 

Director - Neil Harris 

Producer - Adam Evans 

Production Company - Smuggler

Sound - Dan Beckwith- Factory

Post - Unit

VO - Paul Ridley @ Another Tongue

Grade- Denny Cooper

DOP- Theo Garland