Dan Cullen-Shute

Zombie Honey

Dan Cullen-Shute
Zombie Honey

Halloween 2016

Sadly 2016 was the year that we lost 1346 bees to a mite infestation, for the fledgling apiarists among us it was a real kick in the honeycombs (sometimes mother nature can be a real bitch).

But, as fundamentally optimistic creative people we always see the opportunity, even in the most dire of circumstances, and when you've built a reputation as an agency that creates exciting stuff at Halloween we thought that there must be something good we could do with our very own roof-top tragedy. So we created The amber of the undead. In memory of our departed army above us, we created a Halloween themed honey brand like the world had never seen. It started on the morning of Halloween with an Instagram narrative that our stripey little friends had come back from the dead and were out for revenge. Then we did what any god-fearing creative agency would do and gave the good people of London, a Zombee survival kit to help them avoid a grisly demise. Included in the beautiful box was a jar of delicious blood curdling honey (complete with edible mealworms) , a bee-sized baseball bat with tiny nails through it so that people could defend themselves against the little blighters, and a screen printed poster depicting the whole horrific episode on one side and series of survival tips on the other.

If you'd like either a sample of the honey or one of the posters, please get in touch.

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