Dan Cullen-Shute

Good Energy Re-brand

Dan Cullen-Shute
Good Energy Re-brand

LOGO RE-DESIGN | BRAND GUIDELINES

Good Energy tasked us with an ambitious re-brand including a logo re-design and complete refresh of the brand’s identity and guidelines.

The new identity is clear and confident and directly expresses Good Energy’s matter-of-fact, pragmatic tone, with a look and feel that maintains their charm and personality.

This follows the launch of a wider campaign ‘Just Be Good’, that we launched in November 2018, which aims to help take the brand to a wider audience, as they move towards being a company that is not just an energy provider.

Logo re-design

Logo re-design

Look and feel

Look and feel

Iconography

Iconography

Corporate communications

Corporate communications

Online

Online

Promotional materials

Promotional materials

Brand Guidelines

Brand Guidelines