Dan Cullen-Shute

Living Wage Campaign - City Corporation

Dan Cullen-Shute
Living Wage Campaign - City Corporation


We designed a new campaign for the City of London Corporation encouraging more City financial and professional services firms to pay the London Living Wage by tipping them off about an exceptional investment opportunity that was staring them right in the face - their people.

The City of London Corporation, which is backed by the Living Wage Foundation, took over the London Underground with the poster campaign to get more firms to pay at least the London Living Wage of £10.55 per hour. 

The posters were displayed at nine of the busiest tube stations, including Liverpool Street, Euston, Victoria and Paddington.

The campaign ran in February and includes social media, newspaper advertising and direct discussions with City businesses, reaching and expected 1.3 million people across the capital.

The initiative was officially launched at the Museum of London where City businesses, MPs, and councillors joined Ambassadors from City firms paying the London Living Wage to start the initiative.

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