Dan Cullen-Shute

Cotswold Furniture Co.

Dan Cullen-Shute
Cotswold Furniture Co.


Our new campaign for Cotswold Co. called ‘Forever Furniture’ seeks to connect with people in a more emotional way to the previous DRTV campaigns the Cotswold Co. had run previously, to start to build its brand equity and become a major contender in the competitive furniture retail space.

The TV creative, Directed by Zhang & Knight, centers around beautiful, timeless pieces of Cotswold Co. furniture. In each vignette, we focus on a particular piece of furniture, the scene begins to brighten, and light moves across the room — like sunlight moving across the sky towards sunset. What follows is a technically mesmerising scene, as the room's styling changes each time the sun ‘sets’ and rises — plants grow, clothes in the wardrobe change and are added to as the family grows, and soft furnishings are updated. The endline states simply – Cotswold Co. Forever Furniture.

The campaign launched on 13th September and includes Direct Mail, Radio and Social creative as well.


Chief Creative Directors – Ben Middleton, Stu Outhwaite 

Creatives – Josh Dando, Steven Dodd, Megan Egan

Chief Strategy Officer - Andrew Gibson

Strategist –  Catherine Owen

Head of Production – Kristie Girvan

Producer - Rachel Bradnam

Account Director  – Hazal Karabulut

Account Executive - Ciara O'Brien

Directors - Zhang & Knight

Production Company - Friend

Producer - Precious Mahaga

Sound Engineer - Ben G at 750MPH

Post-Production – Glassworks

Music Production & Composer: Ross Wakefield

Photographer - David Lineton

Print production - Probation