Dan Cullen-Shute

Good Energy

Dan Cullen-Shute
Good Energy


This campaign was the first phase of an ambitious re-brand and communications campaign for Good Energy.

 As well as a logo re-design and complete refresh of the brand’s identity and guidelines, we constructed a new brand platform ‘Just Be Good’ which aims to help take the brand to a wider audience, as Good Energy move towards being a brand that is not just an energy provider.

The first phase, was a social and digital campaign that ran across all of the brand’s social channels. Targeting those who are already making every day changes to help the environment, and tackling the misconception that switching energy provider is an arduous and time-consuming process, it demonstrates that switching can be just as easy and helpful to the environment as cutting down on their use of plastic or riding a bike to work.


Creative Directors – Ben Middleton, Stu Outhwaite-Noel

Creatives – Josh Dando, Steven Dodd

Strategy Director –  Lorna Burt

Producer – Kate Taylor

Production Assistant - Charlotte Wickens

Client Services Director - Polly Barnes

Account Team – Ellie Vincent 

Director - Ben Reed

Production Company - Agile Films

Producer - Emma Bewley

Production Manager- Effie Theos 

Sound - Factory

Sound Engineer - Dan Beckwith

Post-Production - Unit

Colourist- Denny Cooper